Set Craft / Production Design Studio / Mumbai
Production design studio in Mumbai for films, branded content and spatial environments.
Set Craft brings production design, set design, art direction, fabrication and spatial execution into one studio structure — helping directors, agencies, production houses and brand teams move from visual idea to a finished environment with fewer gaps between design and build.
How the studio works
One visual direction. Multiple specialist disciplines.
A production-design studio has to do more than generate concepts. The visual idea must survive drawings, sourcing, fabrication, site conditions, installation, styling and the pressure of a shoot or handover schedule.
Set Craft is structured around that continuity. Creative direction stays connected to the people making, sourcing and installing the environment, so approved design decisions are less likely to disappear between a presentation deck and the final frame.
Built for collaborative production
Who the studio works with.
Turning treatment, story and camera language into a practical visual environment that supports performance and framing.
Providing a design-and-execution partner that can scope, budget, coordinate and deliver the art department around the production schedule.
Developing approved creative routes into spaces, materials, props and build decisions without losing the campaign idea.
Designing branded content, recurring studio environments and customer-facing spaces where visual identity has to work physically.
Integrated capabilities
A studio structure built around the environment, not isolated departments.
The level of involvement changes with the project. Set Craft can lead the full production-design scope or take responsibility for a defined specialist stage.
Production Design
Visual research, spatial direction, set/location strategy, colour, material and environment development.
Advertising Film Design
Commercial environments developed around story, product, blocking, camera and brand requirements.
Set Design & Construction
Scenic builds, fabrication, installation, surface finishes and custom camera-facing elements.
Art Direction & Set Dressing
Furniture, props, artwork, textiles, practicals, styling and final-frame refinement.
Content Studio Design
Podcast, YouTube, creator and influencer spaces planned for repeatable camera, acoustic and lighting use.
Experience Environments
Sales galleries, experience centres, demo zones and visitor spaces shaped around customer journey and brand narrative.
Real Estate Site Branding
Construction hoardings, project perimeters, gateway branding, project displays, fabricated signage and illuminated site communication.
Selected Set Craft environments
Film sets, recurring content spaces and longer-life environments.
Advertising Film
Purrfeto
Domestic environments developed through controlled colour, furniture and camera-led spatial depth.
Branded Content
School AI by Coschool
Multiple character environments held together by a consistent production-design language.
Content Space
Soundproof Creator Studio
Permanent camera, acoustic and interior requirements resolved within one design-and-build system.
Cultural Campaign
Vivo Wedding Films
Region-specific environments developed through cultural research, prop language and controlled cinematic detail.
Why the studio model matters
Design decisions stay connected to execution decisions.
The same visual logic carries from reference and layout into materials, construction, props and final styling.
Design changes can be assessed against fabrication, sourcing, access and budget before they become site problems.
2D/3D, props, construction, logistics and specialist vendors can be added according to the scale rather than forced into every project.
Directors, agencies and producers have a clearer route between the visual brief and the people responsible for delivering it.
Studio workflow
From brief to environment.
Brief & project diagnosis
We identify the visual problem, production format, location conditions, schedule, stakeholders and realistic execution scope.
Creative & spatial direction
References, layout, set/location strategy, palette, materials and key visual decisions are developed before build commitments.
Design development
Drawings, elevations, visualisations, props, furniture, finishes and fabrication requirements are resolved to the level the project needs.
Execution coordination
Construction, sourcing, transport, vendor management, installation and finish approvals stay connected to the design direction.
Final styling & handover
The environment is dressed and refined for camera or visitor use, with shoot support or project handover depending on the format.
Mumbai base / India-wide execution
A Mumbai studio with a project-based execution model.
The Mumbai base supports recces, prop and furniture sourcing, scenic workshops, production vendors and studio access. For outstation work, the execution model is planned around what should travel, what can be produced locally and where specialist finish control is essential.
That means the studio can stay lean on smaller projects and scale the design, fabrication and logistics team when the brief becomes larger or more complex.
Studio leadership
Set Craft is led by production designer Gautam Kumar.
The studio page represents the team and integrated design capability. For clients specifically looking for an individual production designer in Mumbai, the profile page covers Gautam’s role and working approach in more detail.
Depending on the project, Set Craft coordinates design development, 2D/3D support, props, fabrication, construction and logistics through specialist collaborators rather than maintaining unnecessary fixed layers on every brief.
Start with what you already have
What should you send?
Location photographs / floor plan if available
Project city and venue / studio details
Target design, build and shoot dates
Number of environments or zones
Brand / agency visual references
Technical or visitor requirements
Indicative working budget
Common questions
Production design studio FAQs
What is the difference between hiring a production designer and a production design studio?
A production designer leads the visual direction. A studio can support that leadership with scalable design development, set construction, art direction, sourcing, logistics and execution resources. At Set Craft, Gautam Kumar leads the production-design direction while the team structure changes with the brief.
Can Set Craft handle design and execution together?
Yes. Projects can run from concept through build and final dressing, or the studio can enter at a narrower stage when part of the design or execution scope is already resolved.
Does the studio only work on advertising films?
No. Advertising films and branded content are core areas, but Set Craft also designs creator studios, wedding and cultural film environments, sales galleries, experience spaces and real-estate site-branding systems such as construction hoardings and project perimeters.
Do you work outside Mumbai?
Yes. Set Craft is based in Mumbai and works across India. Team structure, fabrication, sourcing and transport are planned around the location and project scale.
Can you execute an existing agency or director concept?
Yes. The studio can translate an approved route into spatial design, drawings, materials, fabrication, props and installation while protecting the original creative intent.
Set Craft / Mumbai
Need a production design studio for your next project?
Send the brief, location, dates and indicative budget. We can define the right mix of production design, set design, art direction and execution around it.