Gautam Kumar / Set Craft / Mumbai
Production designer in Mumbai for advertising films, branded content and camera-led spaces.
Gautam Kumar works through Set Craft on production design, set design, art direction and spatial environments — developing visual worlds that are clear on camera, practical to execute and specific to the story or brand.
The role
Production design connects the script to the physical world.
The role is not limited to choosing furniture or styling a location. It involves understanding what the audience should read from the environment, deciding what needs to be built or transformed, shaping colour and material language, planning for camera and performance, and carrying those decisions through execution.
For commercial productions, that also means balancing story, brand objectives, schedule, location realities and budget without allowing the frame to feel over-designed.
Primary production-design work
Where the work usually begins.
Advertising Films
Production design for commercials, digital campaigns and branded films where story, product, performance and camera need one coherent visual world.
Set Design & Construction
Built interiors, scenic walls, custom elements, location transformations and fabrication planned around what the camera actually needs.
Art Direction & Set Dressing
Furniture, props, colour, soft goods, artwork, practicals and final-frame detail that make an environment feel specific and lived-in.
Selected environments
Different briefs. Different visual systems.
Advertising Film
Purrfeto
Domestic environments shaped through colour control, spatial depth and lived-in detail.
Branded Content
School AI by Coschool
Character-led institutional spaces built through furniture, props, colour and controlled visual density.
Wedding Film
Vivo Wedding Films
Regional and cultural detailing developed for camera without flattening the specificity of the environment.
Visual Study
Interior World-building
Material, furniture and architectural character developed as a cohesive cinematic environment.
How the role works on a production
From creative brief to shoot-ready environment.
Understand the brief
Script, director treatment, brand objectives, characters, audience, locations, schedule and production constraints.
Establish the visual world
References, colour, material language, architecture, furniture direction, visual hierarchy and spatial character.
Resolve the environment
Set versus location strategy, layouts, dimensions, props, sourcing, drawings and what needs custom fabrication.
Build & dress
Fabrication, installation, surface finishing, furniture, prop placement and final styling are coordinated against the approved direction.
Refine for camera
Final changes around lensing, blocking, practical lighting, continuity and production requirements before or during the shoot.
Who we work with
Designed to plug into real production teams.
Set Craft works with directors, production houses, agencies and brand teams. The level of involvement can range from full production design through to a focused set, construction or art-direction scope.
On larger projects, design development and execution are coordinated with specialist 2D/3D, fabrication, props, logistics and construction collaborators as required by the scale of the job.
Mumbai based / India wide
Local production knowledge matters.
Mumbai gives access to studios, prop markets, fabricators, rental vendors, workshops and production crews, but the most useful advantage is knowing how those resources affect design choices, lead time and cost.
Checking whether a location genuinely supports camera, movement, build access and the intended visual direction before it is locked.
Matching the design to the right construction, paint, upholstery, props, furniture and specialist vendors.
Deciding what should travel from Mumbai and what can be produced locally based on finish, schedule, logistics and cost.
Beyond one-day film sets
Set Craft also works on longer-life camera and customer environments.
For an initial conversation
What should you send?
Brand / agency reference deck
Number of sets or locations
Recce photographs if available
City / studio / venue details
Prep, build and shoot dates
Any hero product or prop requirements
Indicative working budget
Common questions
Production designer Mumbai FAQs
What does a production designer handle on an advertising film?
The role can include visual research, set and location strategy, spatial planning, colour and material direction, furniture, props, fabrication, dressing and final-frame supervision depending on the agreed scope.
Do you also handle set construction?
Yes. Set Craft can carry a project from production design through scenic fabrication, installation and dressing, or take on a focused construction scope from an approved design.
Can you work with an existing location?
Yes. Many commercial shoots use location transformation rather than a full build. We first identify what the location already gives the production and what needs to change for story, camera and brand.
Do you work outside Mumbai?
Yes. Set Craft is based in Mumbai and works across India. Crew, sourcing, fabrication and logistics are planned according to the project location and schedule.
How early should a production designer be involved?
Ideally before major location, set-build and prop decisions are locked. Early involvement makes it easier to align the visual idea with what can realistically be executed within the schedule and budget.
Gautam Kumar / Set Craft
Looking for a production designer in Mumbai?
Send the script or treatment, city, shoot dates, number of environments and indicative budget. That is enough to begin a useful production conversation.