Set Craft / Mumbai / Production Design Studio
Production Design & Set Design Studio in Mumbai
We design and build environments for advertising films, branded content, creator studios, experience zones, sales galleries and experience centres — from visual direction and spatial planning through fabrication, styling and execution.
Selected work across Vivo · Lenskart · IFB Appliances · ICICI Prudential · Realme · Amazon Prime · Zee5
What Set Craft does
Designing environments that work for the frame, the visitor and the brand.
An environment has to do more than look good. A film set must support camera, performance and schedule; a content studio must support repeated production; an experience zone or sales gallery must guide visitors, communicate clearly and work operationally every day. Our work begins with that purpose and translates it into a buildable spatial language.
Led by production designer Gautam Kumar, Set Craft works with directors, production houses, agencies and brand teams in Mumbai and across India on projects that need both a clear design point of view and reliable on-ground execution.
Selected work
Selected environments
Advertising films, branded content, wedding campaigns and recurring content spaces — documented through the finished environment.
Advertising Film
Purrfeto
Branded Content
School AI by Coschool
Wedding Film Production Design
Vivo Wedding Films
Content Studio Design
Soundproof Creator Studio
Core capabilities
Four ways Set Craft can enter a project.
Temporary sets and permanent spaces need different operating logic. The service is structured around what the environment has to do — for camera, for creators, for visitors or for customers.
Production Design for Advertising & Branded Content
Visual direction, set and location design, spatial planning, props, fabrication, dressing and shoot-ready execution.
Best for TVCs, digital films, branded content and campaign environments.
Set Design, Construction & Art Direction
Scenic builds, fabrication, location transformation, furniture, props and final-frame styling.
Best for productions that already have a clear creative direction and need design-to-build execution.
Content Spaces & Creator Studios
Podcast studios, YouTube rooms, influencer zones, creator sets, livestream spaces and corporate content studios.
Designed for repeated filming, acoustic control, lighting, camera positions and fast format changes.
Experience Zones, Sales Galleries & Experience Centres
Customer-facing environments for real estate, brands and businesses — from presentation and interactive zones to complete sales galleries.
Designed around visitor journey, storytelling, display, hospitality, technology and conversion.
Process
From brief to a finished environment.
Whether the outcome is a film set, a creator studio, an influencer content zone or an experience centre, the process keeps design intent connected to buildability, schedule and real use.
Brief & context
Concept & spatial strategy
Design development
Build, install & integrate
Style, test & hand over
Thinking behind the work
Process, materials and design decisions — documented.
The portfolio shows the finished environment. Insights and Set Craft Atelier document how spaces are researched, planned, detailed and developed for camera, creators and visitor experience.
Mumbai based / Projects across India
Have a film, set, studio, experience zone or branded space to build?
Send the project type, location, target dates, available space and indicative budget. A script, floor plan or reference deck helps us assess the right design and execution scope quickly.