Production Designer for Advertising Films & Web Series

Set Craft is a Mumbai-based production design studio creating cinematic environments for advertising films, web series, and branded content—designed for camera, performance, and narrative clarity.

Set Design for Digital & OTT Platforms

The work focuses on building spaces that are not just visually strong, but designed for camera, performance, and movement—where every spatial decision supports narrative clarity and on-set practicality.

From concept to execution, the approach balances design intent with the realities of production—ensuring environments feel lived-in, scalable, and adaptable across shoot requirements.

Production Design & Art Direction

Production Design & Art DirectionSet Design for Digital & OTT Platforms

Advertising Film Production Design (brand-led spatial storytelling)

Web Series Production Design (narrative environments across episodes)

Art Direction for Branded Content

Film & Content Studio Design (camera-ready, acoustically aware builds)

YouTube & Podcast Studio Design

Built, Not Just Designed

Alongside design, Set Craft works closely with fabricators and on-ground teams to execute sets with precision. From custom furniture to structural builds, the focus remains on material integrity, durability, and on-set functionality.

Selected Clients & Platforms

Collaborations across advertising, digital, and OTT platforms.

Approach to Production Design

Each project is developed with an understanding of blocking, lensing, and performance.

Spatial decisions are guided by camera movement, lighting continuity, and narrative tone—ensuring the environment supports the story without overpowering it.

The process prioritises early collaboration with directors, cinematographers, and production teams to maintain clarity and efficiency on set.

Scope of Work

• Set Design for Advertising Films
• Narrative Environments for Web Series
• Interior Set Construction & Build
• Location Adaptation & Transformation
• Brand-Aligned Spatial Design
• Studio & Content Space Design

Collaboration

The process prioritises close collaboration with directors, cinematographers, and art departments to ensure visual consistency and practical efficiency. Design decisions are aligned early to support smooth execution during shoot schedules.

Based in Mumbai | Available Pan-India

Set Craft collaborates with agencies, directors, and production houses across India on advertising films, web series, and long-format content.

For project enquiries and collaborations:

mailto:
contact@setcraft.com

👉 WhatsApp
+91 XXXXX XXXXX