Selected Work / Set Craft
Projects built for camera, content and experience.
A curated portfolio of production design, set design, wedding and cultural campaigns, content studios and spatial environments — developed from visual direction through execution.
Featured Projects
Different briefs. One design discipline.
Selected work across advertising, branded storytelling, cultural campaigns and recurring content spaces.
Advertising Film / Production Design
Purrfeto
Layered domestic environments shaped through colour, depth, furniture and set dressing.
Branded Content / Art Direction
School AI by Coschool
Institutional spaces built through character, props, books, furniture and lived-in detail.
Wedding Film / Cultural Production Design
Vivo Wedding Films — Five Regional Worlds
Five culturally distinct wedding environments developed as one camera-led campaign system.
Content Space / Studio Design
Soundproof Creator Studio
A recurring content environment combining camera planning, acoustic treatment and interior execution.
Project Directions
From temporary sets to spaces that work every day.
Set Craft works across three related design territories: environments built for a frame, spaces built for recurring content production, and customer environments built around experience and movement.
Film & Branded Environments
Advertising films, digital campaigns, location transformations, built sets, art direction and final-frame styling.
Content Spaces & Studios
Podcast studios, YouTube rooms, creator spaces, influencer zones, livestream setups and corporate content studios.
Experience & Customer Environments
Experience zones, sales galleries, experience centres, marketing suites, product-demo environments and branded presentation spaces.
Advertising & Branded Films
Designed around the frame.
Production design for commercials and branded films where story, performance, product, location and execution have to resolve into one visual world.
Production Design
Purrfeto
Production Design / Art Direction
School AI by Coschool
Festive Advertising Film
IFB Diwali
Set Design
Choice FinX — Walk-in Closet
Location Transformation
Common Friend — Beach Farmhouse
Wedding & Cultural Campaigns
Regional detail, controlled for camera.
Wedding-film environments developed through cultural research, ceremony logic, colour, floral language, props and spatial composition.
View Vivo Wedding Films — five-film campaign overview ↗
North Indian
Vivo Wedding Films — North Indian
Bengali
Vivo Wedding Films — Bengali
Manipuri
Vivo Wedding Films — Manipuri
Punjabi × Malayalam
Vivo Wedding Films — Two States
South Indian
Vivo Wedding Films — South Indian
Content Spaces & Creator Studios
Designed to keep producing.
Recurring content spaces planned around camera positions, acoustics, lighting, backgrounds, furniture, storage and operational workflow.
Creator / Podcast Studio
Soundproof Creator Studio
Camera-ready interior design with acoustic treatment and repeatable production use.
Compact Content Studio
Compact Soundproof Studio
A small office room developed into a controlled environment for recurring filming.
Experience & Spatial Environments
Experience zones, sales galleries & experience centres.
Set Craft applies production-design thinking to customer-facing spaces where sequence, reveal, visual hierarchy and material character shape how people understand a project, product or brand.
The scope can move from concept and visitor journey through spatial design, display integration, furniture, lighting intent, fabrication and installation.
Designed around the visitor journey.
- Experience zones
- Sales galleries & marketing suites
- Experience centres & visitor centres
- Product / demo environments
- Branded presentation spaces
Mumbai based / Projects across India
Have an environment to design or build?
Send the project type, location, target dates, available plans or references and indicative budget. We can define the right design and execution scope from there.