Brand: Vivo
Year: 2025
Format: Commercial Wedding Film
Role: Production Design
Campaign Note: Part of 5 wedding films created for the Vivo V60 Pro launch event
A cinematic wedding narrative created for Vivo V60, blending Punjabi and Malayalam wedding traditions. The film explores cultural contrast and harmony through spatial design, color language, and ritual-driven environments crafted for a high-energy brand launch.
The visual language of this film was designed to seamlessly transition between two distinct cultural worlds. The Punjabi wedding sequences leaned into bold color palettes, layered décor, and celebratory spatial density, while the Malayalam wedding moments were shaped with restrained tones, ritual clarity, and balanced compositions.
Set elements, textures, and lighting were curated to support narrative flow while maintaining authenticity to each tradition. The challenge was not contrast alone, but cohesion—allowing both cultural identities to coexist within a single visual arc. Every space was designed to enhance emotion, movement, and camera rhythm, ensuring the production design supported both storytelling and brand intent without overpowering either.
Production Design: Gautam Kumar
Client: Vivo
Campaign: Vivo V60 Pro Launch Films
